Good communication is at the heart of a successful business. Not so often, fortunately, communication takes the form of a monologue with one party telling what it is they think they want to have done. The resultant business outcome may not be what was either intended or expected and may often be detrimental to the business.
With true dialogue all parties are able to contribute and in gaining clarity can rapidly reach a state of comprehension and increased understanding of what is really required.
Communication with full comprehension is the means by which co-operation can be engendered within a business. Collaboration is that desired extension of co-operation where all parties mutually work together to achieve a common goal.
With true enduring collaboration a business will reap significant benefits.