Resistance to Change

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Resistance or opposition to change can be as much a barrier to sustainable business growth as is the implementing change for change’s sake.

There are far too many decision makers that lack sufficient insight on what is possible through an unreasoned desire to hold onto the past. How many times have you heard someone say ‘But that is the way we have always done it’ or ‘It has always worked in the past’?

Whether it is the reluctance to take a risk that is the cause of not being prepared to move out of their comfort zone or just a predisposition to not acknowledge that there is any other way the consequence can be a stagnant or decaying business that allows both opportunities to be missed and their more flexible competitors to perhaps take their market.

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