Establishing and subsequently maintaining the alignment with a defined business strategy requires a real understanding of the difference between what is wanted and what is actually needed.
Understanding the motivations driving wants as compared to the requirements driving needs provides a means to moderate the aspirations defined within a business vision with that of the reality as affected by either the capability to deliver or financial considerations.
Before making any decision affecting the business ask the questions:
- Why should this be done?
- What is the expected outcome?
- In making the decision will the business be positioned to be in a better place?
Questioning decisions before being made is one way of maintaining balance.