Navigating to achieve business goals

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A business can expend considerable effort and cost attempting to achieve the various goals it has set. Both the effort and costs need to be managed through the execution of good process and the exploitation of reliable information.

Using an analogy of a trip to a distant location, there are different options that need to be considered before an effective plan can be established.

In planning a trip from say Woodend, a small town in Victoria, to Cairns, in Queensland, it is essential that key activities be carried out so that any plan can be properly informed.

Decisions and tasks

  • Decide if and why the trip is required (business or pleasure)
  • View a map to see start and end points.
  • Identify possible modes of transport (eg road, air).
  • Determine when arrival is required.
  • Determine a maximum budget.
  • Identify different routes, locating possible obstacles.
  • Identify intermediate way-points at which you would like to stop.
  • Decide if the trip feasible.

With sufficient information and knowledge of the travel conditions including:

  • Having an understanding of the different road rules applicable in the different jurisdictions,
  • Appreciating the various speed limits on the selected route
  • Understanding the seasonal road conditions and
  • Whether or not the driving will be shared

an effective itinerary for the trip can be established.

Assuming that a road trip is decided upon, it is expected that conditions may change. It is also essential to appreciate that when making any journey the most direct route may not be the best.

Having prior knowledge of changed traffic and road conditions through monitoring the trip on an appropriate GPS allows for effective and required route changes to be established.

Navigation

Businesses when attempting to navigate towards a defined goal need to go through similar processes.

  • Know where your are.
  • Know where you are going.
  • Know why you are going.
  • Explore the different options.
  • Understand the costs involved.
  • Appreciate time-frame constraints.
  • Understand the benefits to be derived from a selected option.
  • Identify obstacles associated with the various options.
  • Understand the rules and regulations that need to be followed.
  • Identify intermediate goals that should be achieved.
  • Comprehend the value of teamwork.
  • Expect and plan for change.
  • Monitor progress and take remedial action when required.

A viable business goal can be achieved through acquiring and applying knowledge of current and expected future conditions and monitoring and responding effectively as progress is made.

 

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